By Nelson Johnson on 11/26/2012 11:47 AM
I hope you’ve managed to survive Thanksgiving Black Friday and Cyber Monday with nary a scratch! Now that we are in full Holiday swing, it’s time to ramp up the marketing of your brand, and tackle one of the most difficult situations to be in: negative SEO results.
Negative comments can be debilitating to a company striving to be the most excellent in their field. But when those negative comments come up over and over in search engines, it can be business crushing. How do you turn that train around once it gets going? Here are some tips:
Respond to a negative comment and do your best to placate the disgruntled client. Make sure you stay on top of any comments made about your brand; the sooner you respond, the better light you will be in.
If the negativity is coming from a news article (or you are used as an example in a story of negative behavior), ask the writer for an opportunity to rectify your image.
If the negativity is coming...
By Nelson Johnson on 10/26/2012 9:45 AM
Halloween is a spooky time of the year, and is generally left to be the focus of only party stores, costume stores, and candy stores. But, really, it’s a great opportunity to market your brand, regardless of what services or product you offer. This opportunity is lost on so many companies, who generally focus on the ad-full marketing behemoth, Christmas. Don’t let this holiday get away from you! Yes, Christmas is a great time to sell your brand, but Halloween is too. It’s the second most profitable holiday next to Christmas. Use it to your advantage to market your brand; here’s how: Engage-This is a great opportunity to get your audience in on the action. Images are a proven method of marketing, and Halloween is an image focused holiday. Regardless of your brand, have fun with your audience, and ask them to post pictures of their costumes on your timeline. This will earn you more likes, and comments and increase traffic. Hashtag It-Hashtags are seen by a wider audience. Once you create one (which can be created...
By Nelson Johnson on 10/22/2012 9:26 AM
All companies as of late have gotten on the Social Media Bandwagon. Some find a lot of value in marketing via the social sites, and some fall to the wayside. But if your person (marketing firm, marketing person, etc.) is not paying attention, you could end up paying for advertising that doesn’t make it to your audience. Corporate Branding-If your marketing professional doesn’t understand your brand, then how can he or she market you? Use your logo colors, vision statement, and tagline across all the social media channels to cement your brand in the minds of your audience. Work together with your marketing team to come up with themes that relate well to your corporate image. Social Media Platforms-There is no one size fits all solution to social media. Not all of them are made for you, which means you shouldn’t use all of them if they don’t pertain to your business. In saying that, you have to know what to say that will reach all platforms in the same manner as well. Consistency-How many social sites have you...
By Nelson Johnson on 8/31/2012 10:30 AM
Think Social Media is just for reaching out to those outside of your local area? Here are five ways you can use social media to reach your neighbors and increase business!
By Nelson Johnson on 5/10/2012 7:04 AM
There was a time when the words ‘Tweeting’ and ‘Trending’ and ‘Friending’ didn’t exist in our vocabulary. Now we need to use them to reach our audience, but how?