5/13/2012 9:53 PM
Blogs are meant to be informational; 90% of the people visiting your web site are looking for education so that they are an informed consumer. A blog does not need to be all advertisements with a lot of words and some information. They should be a way for clients to gain more insight on you and your company. Well written blogs will drive business as well.
There are three main mistakes that bloggers make when trying to sell their service, product, or gain clients.
1. ‘And Then, At Band Camp!’: I know it’s tempting to tell your life history. To tell your audience about your weekend, or to tell them how much you love Star Wars. But this is a blog focused on your company or product. It shouldn’t be about you. People are reading your blog (or seeking out your blog) for solutions, sound advice, and tips for their issues. Become a resource for them. Show them through your words you are a valuable tool, and know your market, your product, or your service area well enough to guide them. If you grab their attention, you will build trust; when you build trust you will convert them into customers.
2. ‘When I Grow Up…’: Before you start a blog, you must ask yourself, why do you want to start a blog? What do you hope to gain from it (your social media goals)? Will you be able to increase brand awareness? Will you engage customers and build loyalty? Will this increase sales?
You need to be able to define success for your business if you want to succeed. Don’t just ‘be’ the conversation, start the conversation! Gain the trust of your audience, become an invaluable wealth of knowledge, then work on edging in your products or services. Gently nudge your reader into using you for their needs. If you aren’t sure how to articulate yourself in social media, I will help guide you through the maze that is social marketing.
3. ‘Well, THEY won’t, but I Will!’: It’s easy to fall into a mudslinging contest. Showing the weaknesses of your competition while puffing your chest . Don’t tell people you’re the best, show people you’re the best. Be excellent in your customer service, and ask them to say nice things about you on your Facebook and Linkedin pages.
Being a source of information that fits their needs will drive clients to you. If you make any of those three mistakes, be assured that all of your energy will go to waste. You will then just be another blog.
Copyright ©2012 Nelson